A technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Predicting the future with mathematics. Learning the world is a simulation. The themes found in science fiction exist in various forms within stories passed on across the centuries. This article looks at some of the stories exploring the future of our world and how we might live during the decades and centuries ahead.
The promise of the open web to individuals and businesses was that by creating good content and attracting traffic they could earn a living online. The rise of AI search is changing this, by harvesting content and keeping the traffic. However, fewer humans motivated to create could lead to less original content.
Most people would struggle to find a destination without satellite navigation, or recall a number stored on their mobile phone. We have become reliant on the technology we use, losing skills we needed in the past. Many fear that people using AI to think for them could reduce their ability to think for themselves.
From the work of scientists, engineers and themes found in science fiction stories, AI has taken centre stage across the world. In sectors from education, business, the arts, media and politics, to the environment, AI is portrayed in utopian and dystopian terms. This article looks at the nature and possible impact of the technology.
Traditionally software engineers wrote instructions in the form of code to run processes. Widespread use of Large Language Models (LLMs) enabled people to communicate with AI using human language prompts rather than code. The prompt quality determines the output, leading to the emergence of prompt engineering.
Search engines are sending fewer people to many websites. Increasingly, AI will answer questions without users needing to visit the webpages that contained the information. For a business that has spent years building organic traffic, this can be devastating. However, the use schema markup might increase traffic to their site.
Most small businesses use a mix of content in an attempt to reach and engage with current and potential customers. From blog posts, to case studies and email newsletters, this article explores the building of a plan designed to use them together in a strategy, includes how to guides looking at different content types.
The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.
Technology copywriting sits between two people, an engineer describing what a product or service does and a customer who wants a problem solved. The objective is to translate technical language, so that it can be easily understood by potential customers and persuade them that it will deliver the desired solution.
