CraftBook Articles

Every business has a story. When their story is well told and finds its audience, it can spread and help a business grow. Their story might involve the people that make the business a special place to work and the customers that they serve. Their story might be filled with wonderful products and services, describing how they benefit the people that use them.

CraftBook Articles
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Artificial Intelligence and The Rise of Stupid Machines

Last updated on September 12th, 2020 at 06:06 pm

Are you afraid of artificial intelligence and robots? Are you concerned about their possible impact upon the employment prospects for yourself and your family? There is much discussion about potential opportunities and threats arising from the use of such technology. We cannot know what will happen during the decades ahead. However, the use of artificial intelligence is now a daily reality and effects the lives of billions of people across the world.Continue reading

Planning Your Content Marketing Strategy

Last updated on September 12th, 2020 at 06:07 pm

How effective is your content marketing strategy? Are you worried that potential customers might not find your business when searching online? As a business owner you invest time and money into your online presence, so that customers will find you and buy your products or services. You want to be found in the search results for your keywords. You want the content that people find to be engaging and motivate them to follow your calls to action.Continue reading

How Mythology Can Change Your Life

Last updated on September 12th, 2020 at 06:08 pm

Who am I and what is the purpose of my life are questions that people across the world have asked themselves and each other for thousands of years. You might have a vision of who you want to be and the life that you want to live, but feel unable to change your life. If you are an artist, designer or artisan, you might be struggling to develop your own personal style of self expression. If you are trying to establish a career or build a business, you might be attempting to set yourself achievable goals that you believe will lead to success.Continue reading

How To Develop Your Creative Thinking Skills

Last updated on September 12th, 2020 at 06:09 pm

Do you want to become more creative in your life, work or business? Would you like to know how you could develop your creative thinking skills? There are strategies that you could employ in your approach to activities and the organisation of your daily routine. You might find that your mind becomes more receptive to new ideas. You might be better able to solve problems and develop original products or services.Continue reading

Predicting The Future of Technology

Last updated on September 12th, 2020 at 06:09 pm

When you imagine the future of technology are you hopeful or fearful? Movies and books have portrayed versions of our future in both optimistic and pessimistic terms. The world we are living in now would have appeared like science fiction to previous generations. During the coming decades, technology will continue to transform how we live and work.Continue reading

Handmade Arts and Crafts In a Consumer Society

Last updated on September 12th, 2020 at 06:10 pm

Do you know where and how the products that you buy were made? Would your perception of their value be influenced by them being handmade, rather than mass produced? Prior to the Industrial Revolution, everything we owned was either a product of nature or created by artisans, using skills that had been passed on from generation to generation, over hundreds of years. Do you think it is important to keep handmade arts and crafts skills alive? Could we learn from the Arts and Crafts Movement, as we try to build a more sustainable society?Continue reading

Minimalism and The Art of Living Simply

Last updated on September 12th, 2020 at 06:11 pm

Do you feel overwhelmed by the many possessions that you have accumulated and the pressure to earn the money to buy yet more things? William Morris stated that everything we own should be either useful or beautiful. The ideas that he proposed more than one hundred years ago remain relevant to life in the twenty-first century, inspiring movements such as minimalism. They remind us to appreciate the quality of what we own, rather than focusing upon the quantity.Continue reading

Why Projects Fail and How You Can Save Them

Last updated on September 12th, 2020 at 06:11 pm

Have you ever begun a new project or commission filled with optimism and excitement, only to be left weeks or months later feeling overwhelmed, stressed and worried that you might fail. Welcome to a reality that most of us have experienced when working on complex projects and which you might be struggling through now.Continue reading

Good Design and Why Simple Is Difficult

Last updated on September 12th, 2020 at 06:12 pm

How important is good design to you and how would you define it? You might have heard that content is king and substance more important than style, but when choosing between competing products or services how important is the way that they make you feel. Although they should deliver the results that we want, most of us appreciate beauty and enjoy using things that are easy to understand.Continue reading