Technology shapes our experience of the natural world and how we relate to each other. Within my blog posts I explore the nature of technology and rapid changes that are transforming how we live and work today and might in the future.
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There is much discussion about the potential impact of artificial intelligence (AI) on how people live and work. Many large organisations have access to resources and personnel that will enable them to implement AI strategies. However, small and medium sized enterprises (SMEs) might also benefit from developing an AI business strategy appropriate for their needs and resources. This could help them to deliver better products or services, compete more effectively, attract more leads and boost sales, increasing profits. …
Across the world governments have pledged to reduce carbon emissions and put measures in place to support green technology initiatives. However, at the same time there is increasing demand for electricity generation and distribution across grids that are being pushed to capacity. There are both opportunities and challenges in the transition to a more sustainable future. Getting there will involve some difficult decisions being made. …
The Internet enables small and medium sized enterprises (SMEs) to reach their target audience and compete against larger companies on a more level playing field than is possible when using traditional print and broadcast media. Before investing resources in digital marketing, business owners should plan a strategy, with clearly defined goals, to reduce the risk of wasting time and money. …
Artificial intelligence (AI) has been researched for decades and in recent years used within business applications, such as social media algorithms. Availability of generative AI, on platforms such as ChatGPT and DALL-E, has enabled millions of people to experience their first direct interaction with AI. Generative Artificial Intelligence explores key concepts in AI and the possible economic and social consequences of its widespread adoption. …
Copywriting that attracts the attention and engages the interest of a target audience can help a business generate more leads and sales. This requires an understanding of a product or service being marketed, business goals and customer needs. Knowing how to write a good story can inform the creation of relatable characters and engaging narratives that attract the attention and interest of a target audience. An understanding of digital marketing and application of The Five Factor Model, when creating customer personas, can enable the planning of a content strategy that will deliver results. …
I wrote this article in the style of a white paper, which could be used in a sales and marketing context to present logically organised information in order to explore a complex topic, highlight issues and suggest solutions. In addition to addressing the needs of potential customers, the audience for a white paper might include journalists, investors, business partners and other stakeholders. They can be used to raise awareness of a product or service, by providing information of interest to the target audience, which might generate leads and sales. …
The growing power of artificial intelligence (AI) is viewed by some as an opportunity. However, many people are concerned about the possible impact of AI on their future employment prospects. Most sectors of the economy are already, or likely soon will be, affected and the increasing use of AI could change the nature of work for millions of people. In this blog post I look at why AI will not replace human copywriters, although as with workers in many fields, they will face pressures to which they will need to adapt. …