Technology · Creativity · Business · Society
Writing for generic customers is writing for nobody. Real people have dominant characteristics, personal preferences and a way of perceiving and engaging with the world. Applying an understanding of the Five Factor Model personality types can help a business to engage more effectively with their target audience through the various forms of communication they use to reach them.
The promise of the open web to individuals and businesses was that by creating good content and attracting traffic they could earn a living online. The rise of AI search is changing this, by harvesting content and keeping the traffic. However, fewer humans motivated to create could lead to less original content.
Most people would struggle to find a destination without satellite navigation, or recall a number stored on their mobile phone. We have become reliant on the technology we use, losing skills we needed in the past. Many fear that people using AI to think for them could reduce their ability to think for themselves.
From the preserve of scientists and engineers, or themes found in science fiction stories, artificial intelligence has taken centre stage across the world. In sectors ranging from education, business, arts, media and politics, to the environment, AI is portrayed in both utopian and dystopian terms. This article looks at the nature of the technology and its possible implications.
The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.
Nobody can know for certain what the world will look like decades from now. However, most of us have speculated what the future might bring. Individuals, business owners and governments often base their decision making upon such speculation. Futurology isn't fortune-telling, but a discipline in which relevant data is used to calculate the probability of future events.
Five personality traits, measured on a scale from low to high, can explain a surprising amount of why people behave as they do. Life choices, favourite hobbies, who they choose to spend time with, preferences for products or services, can all be shaped by their Five Factor Model traits. Applying the framework might help you to learn how to better understand human behaviour.
Beginning in Britain during the eighteenth century and developing through the nineteenth century, the Industrial Revolution led millions of former agricultural workers to seek employment in rapidly growing industrial cities. Parallels have been drawn with widespread concerns today regarding the impact on society of AI and robotics, leading some to ask what we can learn from the experiences of people who lived though that period.
