Blog - CraftBook

AI Guide For Small Businesses

Most business owners are managing a mix of rising costs, changing regulations, unpredictable markets and the need to deliver products and services customers want. Artificial intelligence can feel like yet another technological wave demanding attention and resources, but it is of concern not only to large companies with specialist teams and large IT budgets, but also small and medium sized enterprises (SMEs). This article provides an introduction to the practical use of AI by SMEs, to help them benefit from the potential of AI and achieve measurable goals.
…

AI Guide For Small BusinessesRead More »

Technical Writing and Copywriting

When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use of technical writing and copywriting. Technical writing provides practical information that describes how to use a product or service. Technical copywriting uses language designed to persuade people to buy a product or service that meets their wants or needs.
…

Technical Writing and CopywritingRead More »

Email List Building Using Lead Magnets

Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic traffic. Keyword research, providing site content relevant to what their target audience was looking for and attracting quality backlinks might have enabled them to rank highly in SERPs. However, searches are now frequently answered within AI overviews, removing the need for people to visit a website.
…

Email List Building Using Lead MagnetsRead More »

AI and The Future of The Open Web

Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of accumulated human knowledge and experience. This was made possible by free access to the open web. However, lack of concern for the interests of people who create and own the rights to high quality original content might derail AI projects.
…

AI and The Future of The Open WebRead More »

Cognitive Thinking Skills and AI

The idea that we can only know what we think was expressed by Rene Descartes in the phrase ‘I think, therefore I am’. Roman emperor and Stoic philosopher Marcus Aurelius described the nature of our thoughts shaping our mind and soul. We should consider such concepts in relation to the influence of artificial intelligence on our cognitive thinking skills and decision making, that form our sense of self and perception of reality.
…

Cognitive Thinking Skills and AIRead More »

Mythological Stories

During prehistory our ancestors lived as hunter gatherers. They had a close relationship with the natural world. Prior to the development of writing, knowledge was passed on verbally from each generation to the next. Weaving ideas into mythological stories made it easier for people to remember them and they could provide people with shared cultural values, helping them to find structure, meaning and purpose in life. The myths often featured magical characters and imagined worlds alongside those of our human world. As civilisations grew, increasingly complex social structures gave rise to stories that provided people with a sense of community. The Enlightenment and The Industrial Revolution gave rise to a world in which science fiction stories emerged as people began to view the world through the lens of scientific and technological innovations.
…

Mythological StoriesRead More »

Digital Strategy Roadmap

A digital strategy roadmap provides a high-level outline of your business vision, available resources, business goals and the strategic plan to achieve them. It can include a timeline and serve as a reference guide to ensure business activities remain aligned with goals. For an SME (small or medium-sized enterprise) with limited resources following a roadmap can help to minimise waste and optimise ROI (return on investment).
…

Digital Strategy RoadmapRead More »

The Art of Storytelling

Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we think about ourselves, each other and the world around us. Within them people can describe and attempt to understand the past or present and express their hopes and fears for the future. Through stories we can explore imagined worlds, such as those found in science fiction books and movies. When stories resonate with us, we are more likely to remember them and share them with other people. Applying the Five Factor Model to copywriting and knowing how to create customer personas, can increase customer engagement, generating more leads and sales.
…

The Art of StorytellingRead More »

Science Fiction Stories

Pushing the boundaries of imagination and creativity, science fiction can explore the potential impact of scientific and technological innovations on society and how we live. The stories might reflect contemporary issues and contemplate questions about the future of humanity. Through visionary storytelling, stories can provoke questions about the meaning and purpose of life and inspire our imagination. Prior to the development of cinema, these ideas were explored in the works of writers such as Mary Shelley and H.G. Wells.
…

Science Fiction StoriesRead More »

Sustainable Technology

Written in the style of a white paper, this article explores the use of sustainable technology in response to concerns regarding the impact of industrial development on the natural world. A white paper can be used to present logically organised information, explore a complex topic, highlight issues and suggest solutions. In addition to addressing customer questions, the audience for a white paper might include regulators, journalists, business partners, employees, investors and other stakeholders. They can be used to raise awareness of a product or service, by providing relevant information to the target audience, or as a marketing tool which might generate leads and sales. …

Sustainable TechnologyRead More »