Technology · Creativity · Business · Society
Technical writing and copywriting can both help a business sell their products and services, but they each serve a different purpose. This article describes the use of technical writing to describe features and how a thing works, while using technical copywriting to highlight benefits, such as reducing costs, saving or improving usability.
Famous quotes that have lasted across time did so because people found value in them. The words of leaders, artist, philosophers and unknown individuals of long ago can reach across the centuries, resonating with us today as strongly as they did when first spoken. These examples might help you to find inspiration and motivation in your own life and work.
A technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Predicting the future with mathematics. Learning the world is a simulation. The themes found in science fiction exist in various forms within stories passed on across the centuries. This article looks at some of the stories exploring the future of our world and how we might live during the decades and centuries ahead.
Technology copywriting sits between two people, an engineer describing what a product or service does and a customer who wants a problem solved. The aim is to translate technical language, so that it is easily understood and persuades customers that it will deliver the desired solution. This article describes what good technology copy requires, with examples.
Science-fiction movies can both entertain and push the limits of understanding, free from many of the constraints that are applied to contemporary or historical movies. They have portrayed fictional worlds set in our possible future, some utopian, but many dystopian. The characters, situations, science and technology depicted in movies has inspired and been inspired by real people, events, discoveries and inventions.
Among the earliest examples of science-fiction novels, Frankenstein explores themes around the creation of life, loss of control and its tragic consequences. From social conflict in modern society, to concerns about machine intelligence and even existential questions regarding the nature of life itself, science fiction books have explored themes of deep importance to humanity.
Long before writing, our ancestors wove what they learned about the world into stories, which often featured gods, heroes and monsters within heroes journeys. We might think modern civilisation has moved beyond such primitive stories, but themes they explore often appear within our book, movies and television shows. The myths are still with us, shaping the texture of our world.
Good design, such as comfortable furniture, easy to understand technology or a user friendly website, is often not noticed. By contrast poorly designed products or services stand out because they get in the way of us achieving a desired objective. Understanding features of good design could help you to identify it in your own work and that of others.
