Copywriting Services

My copywriting services include blog posts, landing pages, white papers, email funnels, case studies and newsletters.

Technology Copywriting Services

Please contact me for a quote to write content for your business.

Your Story Driven Customer Journey

I can write content designed to resonate with the target audience for products and services that your business sells. Blog posts, landing pages, white papers, email funnels, case studies and email newsletters can each form part of a strategy that will attract new customers and engage with existing customers. Together they can tell a story that moves customers through each stage of the AIDA marketing and sales funnel, from awareness and interest, to desire and the action of buying a product or service.

1. Awareness

When searching online, potential customers could find content designed to appeal to your target audience, making them aware of your business and what you sell.

Blog Posts: Informative and entertaining blog posts can increase awareness by appealing to target audience preferences and goals and demonstrating domain knowledge.
Landing Pages (Lead Magnets): Links in blog posts lead to information rich landing pages that offer a downloadable white paper, in return for an email address.

2. Interest

Providing information that potential customers value could increase engagement. Demonstrating an understanding of customer wants and needs, can deepen interest in a product or service.

White Papers: A document exploring a complex topic relevant to particular products or services could demonstrate domain expertise, informing and persuading decision makers.
Landing Pages (Information Rich): Landing page content can increase engagement, highlight the benefits of product or services a business sells and deepen customer interest.

3. Desire

At this stage of the marketing and sales funnel, customers respond to evidence that builds confidence in and stimulates desire for a product or service.

Case Studies: Interviews and stories that illustrate successful use of a product or service within a business can provide social proof and evidence that builds confidence and desire.
Email Funnels: A sequence of automated emails sent over a period of days and weeks could answer questions and build confidence in and desire for a product or service.

4. Action

The final stage of marketing and sales funnels is the action of customers buying a product or service. Delivering regular content they value could make them into long term customers.

Landing Pages (Sales Conversion): Remind customers of the benefits provided by a product or service and offer user friendly purchase options with minimal friction.
Email Newsletters: Sending subscribers regular email newsletters is an opportunity to share useful information about products and services, helping to build long term engagement.
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