Freelance Technology Copywriter
Crafting Words That Sell
Hello. I am Paul, a freelance technology copywriter. I write clear, concise text that will highlight benefits of a product or service and help a business generate more leads and sales. To read examples of my work, visit my CraftBook technology blog and copywriting portfolio.
Please contact me regarding writing content for your business.
Content Marketing Strategy For SMEs
Knowing how to create a content marketing strategy, as part of a digital strategy roadmap, could help an SME (small or medium sized enterprise) grow their online presence. Content strategy planning and content marketing distribution, aligned with business goals and customer needs, can build domain authority, boost organic traffic, nurture leads and generate sales.
Custom Chatbot
A Chatbot can be customised to answer frequently asked questions related to a business, reducing demand on their customer support services. This would allow resources to be focused on more complex enquiries. 
A business might also prefer to keep their internal data on systems they control. When a Chatbot cannot provide a suitable answer to a question, the enquiry could be directed to a human agent or contact form. I designed the CraftBook Chatbot to answer questions about copywriting, digital marketing and my CraftBook website. It can also respond to some basic conversational and computer related questions. Answers are displayed in the chat window, above the question entry text box and Send button. Some responses include hyperlinks to pages that contain relevant information. Questions you enter into the Chatbot are not recorded and stored between sessions.
The Five Factor Personality Test
Popular with people who want to learn more about themselves, or find a suitable career, a personality test could also be used to create realistic characters when writing stories, or developing marketing personas. Based upon The Big Five Personality Traits Test, this personality test measures openness, conscientiousness, extroversion, agreeableness and neuroticism. A business could use a similar test, with questions and answers suited to particular requirements, such as on-boarding and learning resources.
Developing Your Creative Thinking Skills
Whether viewed as an opportunity or a threat, AI is transforming our lives. Many routine, analytical and data driven tasks have already been automated using AI and there is growing concern regarding its increasing use within creative roles. 
I wrote the Creative Intelligence eBook to explore the nature of human creativity, its contribution to personal well being and the impact of AI on how we live and work today and might in the future. Some people claim AI will become sentient and outperform humans to such an extent that we will be replaced in many roles. However, others point to limitations in the technology and believe human potential is underestimated. Download this free eBook in file formats suitable for reading on Apple, Android or Kindle devices.
Sustainable Technology Quiz
A quiz featuring questions related to the products or services that a business sells, along with content that website visitors can read to find the answers, could increase customer engagement online. This technology quiz consists of twenty multiple choice questions and is designed to test your knowledge of sustainable technology. Find the answers by reading my article about sustainable technology.
Technology Copywriting
Copywriting is the process of writing text (copy) in order to inform and influence decision making, such as sales copy used to persuade people to buy a product or subscribe to a service. The purpose of technology copywriting is to generate leads and sales for technology products and services by promoting their benefits in a manner that engages audience interest. In content marketing, sales copy can draw upon an understanding of business goals, customer preferences, creating personas and persuasive storytelling.
The Five Factor Personality Model
The five factors of personality are openness, conscientiousness, extroversion, agreeableness and neuroticism. The framework can be used to increase understanding of human motivation and behaviour. Practical applications of the Five Factor Model in business include; a personality test for career planning and persona creation for content marketing and technology copywriting. This free five factor personality test is provided for entertainment purposes, but could help you to learn more about yourself, reflect upon personal goals, make decisions regarding your priorities and plan for the future.
Artificial Intelligence In Business
Artificial intelligence (AI) refers to the field of computer science in which machines are developed that perform tasks normally requiring human intelligence such as, learning, pattern recognition, problem solving and language processing. Use of AI in business processes, such as generative AI for content creation, is widely debated, as are concerns regarding AI and jobs and discussion of AI ethics policy. An AI business strategy for SMEs could provide a digital strategy roadmap to navigate this time of rapid change and uncertainty.
I scripted and narrated the video ‘AI and Small Businesses‘, which is on my YouTube channel @TechnologyCopywriting. Topics explored include the use of artificial intelligence in business, comparison of human intelligence and AI, the impact of AI on society and possible future scenarios. Will AI become sentient? Which jobs will AI replace? What will AI be like in the future? We do not know the answers to these questions. However, we should consider possible scenarios and take steps now to minimise possible risks and maximise potential benefits.
Tools and Resources
Finding and learning how to use suitable tools and resources could help you to complete tasks, save time and boost productivity. I created this list of useful tools and resources based upon my own experience and preferences, although you might find others better suited to particular requirements. When I selected them, these tools and resources were open-source, free to use or available in free and paid for versions.