Freelance Technology Copywriter
Crafting Words That Sell
Hello. I am Paul, a freelance technology copywriter. I write clear, concise text that will highlight benefits of a product or service and help a business generate more leads and sales. To read examples of my work, visit my CraftBook technology blog and copywriting portfolio.
Please contact me regarding writing content for your business.
Technology Copywriting
Copywriting that attracts the attention and engages the interest of a target audience can help a business generate more leads and sales. This requires an understanding of a product or service being marketed, business goals and customer needs. Knowing how to write a good story can inform the creation of relatable characters and engaging narratives that attract the attention and interest of a target audience. An understanding of digital marketing and application of The Five Factor Model, when creating customer personas, can enable the planning of a content strategy that will deliver results. Read more..
Sustainable Technology Quiz
A quiz featuring questions related to the products or services that a business sells, along with content that website visitors can read to find the answers, could increase customer engagement online. This technology quiz consists of twenty multiple choice questions and is designed to test your knowledge of sustainable technology. Find the answers by reading my article about sustainable technology.
The Five Factor Personality Test
Popular with people who want to learn more about themselves, or find a suitable career, a personality test could also be used to create realistic characters when writing stories, or developing marketing personas. Based upon The Big Five Personality Traits Test, this personality test measures openness, conscientiousness, extroversion, agreeableness and neuroticism. A business could use a similar test, with questions and answers suited to particular requirements, such as on-boarding and learning resources.
Developing Your Creative Thinking Skills
Whether viewed as an opportunity or a threat, AI is transforming our lives. Many routine, analytical and data driven tasks have already been automated using AI and there is growing concern regarding its increasing use within creative roles. 
I wrote the Creative Intelligence eBook to explore the nature of human creativity, its contribution to personal well being and the impact of AI on how we live and work today and might in the future. Some people claim AI will become sentient and outperform humans to such an extent that we will be replaced in many roles. However, others point to limitations in the technology and believe human potential is underestimated. Download this free eBook in file formats suitable for reading on Apple, Android or Kindle devices.
Custom Chatbot
A Chatbot that can answer frequently asked questions related to a business could reduce demand on their customer services, allowing resources to be focused on more complex enquiries. A business might also prefer to keep their data on systems they control. If a Chatbot cannot answer a question, the enquiry could be directed to other information sources, such as a contact form. I designed the CraftBook Chatbot to answer questions about copywriting, digital marketing and my CraftBook website.
Lead Magnets and Email Lists
Businesses competing for the attention of potential customers online frequently use digital marketing strategies that include organic and paid search. SEO (search engine optimisation) and keywords have formed part of this strategy since the 1990s. However, when people find that AI generated search results answer their questions, this reduces the need for them to visit a website, leading to falling search traffic for many businesses. Therefore, while good SEO principles remain valid, ROI for B2B and B2C audiences is declining.
As competition for customer attention increases, it is of greater importance for businesses to engage more directly and effectively with potential and existing customers. A proven method of developing long term customer relationships is an opt-in email list, which can be built by offering lead magnets, such as eBooks, how to guides and courses, in return for customer email addresses. Content customers will value, such as case studies and industry news, can be shared via email sales funnels and scheduled email newsletters.
AI Business Strategy For SMEs
There is much discussion about the potential impact of artificial intelligence (AI) on how people live and work. Many large organisations have access to resources and personnel that enable them to implement an AI strategy. However, small and medium sized enterprises (SMEs) can also benefit from developing an AI business strategy appropriate for their needs and resources. This could help them to deliver better products or services, compete more effectively, attract more leads and boost sales, increasing profits. Read more..
Artificial Intelligence and Small Businesses
An effective AI strategy might help a business increase their customer engagement and generate more leads and sales. I wrote and narrated the video ‘AI and Small Businesses‘, to look at the use of artificial intelligence by small and medium-sized enterprises (SMEs). The video is located on my YouTube channel @TechnologyCopywriting. A business that wants to drive traffic to their website and lead magnets could provide video content likely to appeal to their target audience.
Digital Marketing
Digital Marketing involves the use of online content to raise awareness, generate interest and increase sales for a product or service. When applied to content marketing, the AIDA Model can provide a business with a visual representation of the customer journey from awareness, to interest, desire and the action of buying a product or service. Customer journey mapping can be used to evaluate each stage of the AIDA content marketing funnel and customer interaction with a business.
Tools and Resources
Finding and learning how to use suitable tools and resources to complete tasks can save time and boost productivity. I created this list of useful tools and resources. When I selected them, they were open-source, free to use or available in free and paid for versions. My choice of tools and resources to include in the list reflects my experience and preferences. Although other tools and resources might better suit your requirements for particular tasks, you could find some of those listed useful.