Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use of technical…
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively will replace those who do not. Such comments can leave…
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About CraftBook
Technology, creativity, business and society
CraftBook grew out of a personal exploration of technology, creativity, business and society from a UK perspective. Written by and for curious minds and people trying to understand and navigate our rapidly changing world.
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Based in the United Kingdom
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Interactive features
Beyond articles, try these tools, games and resources designed to entertain and inform.
Free eBook
Download the Creative Intelligence eBook, which explores human creativity and the impact of AI. Free for Apple, Android and Kindle.
Personality Test
Discover your Big Five personality profile; openness, conscientiousness, extroversion, agreeableness and neuroticism.
Sci-Fi Quiz
Twenty questions exploring science fiction's most thought-provoking books and films. How well do you know the genre?
Numonex Game
Find the hidden rule behind a number sequence before time runs out. Play solo or two-player, from Beginner to Genius.
Interactive Infographics
Drag-and-drop simulations that bring technology concepts to life. Assemble a smartphone from its components.
CraftBook Chatbot
Ask questions about technology, creativity and the CraftBook website, or just have a conversation.
Technology
Technology
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively…
Sustainable Technology
Written in the style of a white paper, this article explores the use of sustainable technology in response…
How To Build a Website
How effective is your content marketing strategy? Are you worried that potential customers might not find your business…
Business
Business
Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit…
Email List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic…
Digital Strategy Roadmap
A digital strategy roadmap provides a high-level outline of your business vision, available resources, business goals and the…
Creativity
Creativity
The Art of Storytelling
Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we…
What Is Good Design?
Every day we encounter many different products and services, each designed to serve a particular purpose. Performance, usability…
Society
Society
AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of…
Cognitive Thinking Skills and AI
The idea that we can only know what we think was expressed by Rene Descartes in the phrase…
Mythological Stories
During prehistory our ancestors lived as hunter gatherers. They had a close relationship with the natural world. Prior…