CraftBook - Technology Copywriting

Technology has shaped human history and our relationship with the natural world. The CraftBook website features content exploring the impact of technology on how we live and work, along with some of the opportunities and challenges.

Generative AI: What It Is and Where It Is Going

Artificial intelligence (AI) has been researched for decades and in recent years used within business applications, such as social media algorithms. Availability of generative AI, on platforms such as ChatGPT and DALL-E, has enabled millions of people to experience their first direct interaction with AI. Generative Artificial Intelligence explores key concepts in AI and the possible economic and social consequences of its widespread adoption. Read more..

Green Technology Opportunities and Challenges

Across the world governments have pledged to reduce carbon emissions and put measures in place to support green technology initiatives. However, at the same time there is increasing demand for electricity generation and distribution across grids that are being pushed to capacity. There are both opportunities and challenges in the transition to a more sustainable future. Getting there will involve some difficult decisions being made. Read more..

Predicting The Future

Since ancient times people have attempted to predict the future, but where they sought answers from mystical sources, we can apply the scientific method. Predicting the future has also appeared within works of fiction. For example, in Foundation, written by Isaac Asimov, psychohistory was used as a method for predicting large scale future events, by combining an analysis of history, sociology and mathematics. Read more..

Creative Intelligence

Whether viewed as an opportunity or threat, artificial intelligence (AI) is transforming our lives. Many routine, analytical and data driven tasks have already been automated using AI and there is growing concern regarding its increasing use within creative roles.

I wrote Creative Intelligence to explore the nature of human creativity, its contribution to personal well being and the impact of machine intelligence upon how we live and work today and might in the future. Some people claim that AI will become sentient and outperform human beings to such an extent that we will become redundant. However, others point to limitations in the technology and believe that human capabilities and potential are being underestimated.

Download this free eBook in file formats suitable for reading on Apple, Android or Kindle devices.

Technology and Fiction

Across the centuries artists, writers, philosophers and scientists have imagined the future. Rapid technological change has led many people to comment that we are now living in a society that just a few years ago would have seemed like science fiction. Through mythology, books and movies, we have shared stories that can help us to better understand ourselves, each other and the world we live in. They might help us to navigate the challenges that lay ahead.

Science Fiction Quiz

This science fiction quiz consists of twenty multiple choice questions, the answers to which can be found by reading the mythology, books and movies sections. A quiz related to products or services that a business sells, combined with content visitors can read to find answers to the questions, could increase online engagement.

Play Quiz

Technology Copywriting

Effective technology copywriting requires an understanding of the products or services being marketed, the goals of the client business and the needs and wants of their customers. Content that attracts the attention and interest of the target audience can help a business to stand out from their competitors. Relevant market research and customer research data will assist the copywriting process, as can applying an understanding of digital marketing and storytelling. Copywriting that is engaging and persuasive, can help a business to generate more leads and sales. Read more...

Copywriting For Different Personality Types

Based on The Five Factor Model, the CraftBook personality test is provided for entertainment purposes, but might help an individual to learn more about themselves, or find a suitable career. In a business context, the model could be used to create marketing personas and when mapping customer journeys. Applying the model to copywriting can deliver results that resonate more deeply with a target audience, increasing the probability people will purchase a product or service.

Personality Test

Why Work With Me?

Applying storytelling, digital marketing and The Five Factor Model to my copywriting, I can craft content that is clear and concise. Using my understanding of technology, business goals and client needs, I can highlight benefits of a product or service and calls to action. This will help a business to engage with their customers, attract leads and increase sales.

Contact Me