Freelance Technology Copywriter
Crafting Words That Sell
Hello. I am Paul, a freelance technology copywriter. I write clear, concise text that will highlight benefits of a product or service and help a business generate more leads and sales. To read examples of my work, visit my CraftBook technology blog and copywriting portfolio.
Please contact me regarding writing content for your business.
Content Marketing Strategy For SMEs
Knowing how to create a content marketing strategy, as part of a digital strategy roadmap, could help an SME (small or medium-sized enterprise) grow their online presence. Content strategy planning and content marketing distribution, aligned with business goals and customer needs, can build domain authority, boost organic traffic, nurture leads and generate sales. For example, by applying an understanding of the AIDA content marketing funnel, how to build a website, SEO and the rise of AI search.
Custom Chatbot
A Chatbot can be customised to answer frequently asked questions related to a business, reducing demand on their customer support services. This would allow resources to be focused on more complex enquiries. 
A business might also prefer to keep their internal data on systems they control. When a Chatbot cannot provide a suitable answer to a question, the enquiry could be directed to a human agent or contact form. I designed the CraftBook Chatbot to answer questions about copywriting, digital marketing and my CraftBook website. It can also respond to some basic conversational and computer related questions. Answers are displayed in the chat window, above the question entry text box and Send button. Some responses include hyperlinks to pages that contain relevant information. Questions you enter into the Chatbot are not recorded and stored between sessions.
The Five Factor Personality Test
Popular with people who want to learn more about themselves, or find a suitable career, a personality test could also be used to create realistic characters when writing stories, or developing marketing personas. Based upon The Big Five Personality Traits Test, this personality test measures openness, conscientiousness, extroversion, agreeableness and neuroticism. A business could use a similar test, with questions and answers suited to particular requirements, such as on-boarding and learning resources.
Developing Your Creative Thinking Skills
Whether viewed as an opportunity or a threat, AI is transforming our lives. Many routine, analytical and data driven tasks have already been automated using AI and there is growing concern regarding its increasing use within creative roles. 
I wrote the Creative Intelligence eBook to explore the nature of human creativity, its contribution to personal well being and the impact of AI on how we live and work today and might in the future. Some people claim AI will become sentient and outperform humans to such an extent that we will be replaced in many roles. However, others point to limitations in the technology and believe human potential is underestimated. Download this free eBook in file formats suitable for reading on Apple, Android or Kindle devices.
Science Fiction Quiz
Science fiction explores the impact of scientific and technological innovations on society. Normally set in the future, stories can also take place in the past or present, on Earth or elsewhere in the universe. This science fiction quiz consists of twenty multiple choice questions. The answers can be found by reading science fiction stories, science fiction books and science fiction movies. In addition to being entertaining, inspiring and pushing the boundaries of creative imagination, science fiction can consider complex ethical and philosophical questions. Stories might be set in environments very different from our own, but they can serve as a mirror in which to see our world from a fresh perspective. The use of relatable characters and narratives, can provide insights into contemporary issues and our shared human experience.
Technology Copywriting
Copywriting is the process of writing text (copy) in order to inform and influence decision making, such as sales copy used to persuade people to buy a product or subscribe to a service. The purpose of technology copywriting is to generate leads and sales for technology products and services by promoting their benefits in a manner that engages audience interest. For example, I wrote this article about sustainable technology in the style of a white paper. In a related article I looked at some green technology opportunities and challenges. Within content written to promote a product or service, sales copy can draw upon an understanding of digital marketing, how to create customer personas and the art of storytelling.
The Five Factor Personality Model
The five factors of personality are openness, conscientiousness, extroversion, agreeableness and neuroticism. The framework can be used to increase understanding of human motivation and behaviour. Practical applications of the Five Factor Model in business include; a personality test for career planning and persona creation for content marketing and technology copywriting. This free five factor personality test is provided for entertainment purposes, but it could help you to learn more about yourself and reflect upon personal goals. You could also use the Five Factor Model in copywriting, to create customer personas.
Artificial Intelligence In Business
Artificial intelligence (AI) refers to the field of computer science in which machines are developed that perform tasks normally requiring human intelligence such as, learning, pattern recognition, problem solving and language processing. Use of AI to increase business productivity is widely debated, as are questions regarding AI and jobs, AI ethics policies and comparisons of AI and human creative intelligence. An AI business strategy for SMEs could help them to benefit from the use of AI. For example, by learning how to use prompt engineering with generative AI as a content creation assistant, while recognising the limitations of the technology.
I scripted and narrated the video ‘AI and Small Businesses‘, which is on my YouTube channel @TechnologyCopywriting. Topics explored include the use of artificial intelligence in business, human intelligence and AI, the impact of AI on society and possible future scenarios. Will AI become sentient? Which jobs will AI replace? What will AI be like in the future? We do not know the answers to these questions and it is unclear what steps could be taken in order to minimise possible risks and maximise potential benefits. We might learn something from looking at ideas explored within science fiction stories and the utopian and dystopian worlds depicted in influential science fiction books and movies.
Chatbot and Quiz
To provide an alternative method of navigating my CraftBook website, I created this Chatbot. It can answer questions related to content on my site, such as copywriting and digital marketing. The chatbot can also respond to basic conversational questions. Some answers include hyperlinks to relevant content pages within the site. You could also play this science fiction quiz, to test your knowledge of some books and movies that have explored the possible impact of technology on individuals and human society.
Tools and Resources
Using suitable tools and resources could help you to complete tasks, save time and boost productivity. I created this list of useful tools and resources based upon my own experience and preferences. When I selected them they were open-source, free to use or available in free and paid for versions. However, you might find others better suited to particular requirements.