The Value of Human Creativity
The value of developing your creative thinking skills and a unique voice through which to express yourself.
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Featured
Society
The Arts and Crafts Movement
For millennia technology has shaped how people live and work, but with enough time we learned to adapt. The Arts and Crafts Movement emerged in the UK during the 19th century, as a response to the impact on society of rapid industrialisation. Could the movement's philosophy help us in the 21st century?
About CraftBook
Making and Meaning
Living through a period of rapid change can be overwhelming. While some people adapt or even thrive, many feel left behind. The Arts and Crafts Movement was a response to the consequences of 19th century industrialisation. Taking a contemporary approach to the movement's philosophy, CraftBook explores the impact of technology on business, communication, creativity and society in the 21st century, with the aim of better understanding and navigating our complex and rapidly changing world.
Being human in a world transformed by machines
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TRADING
Business
Adapting to rapid change as a freelancer or small business.
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Understanding
Communication
Writing can improve how we think and communicate.
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MAKING
Creativity
The value of human creativity in an automated world.
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PEOPLE
Society
Stories form our understanding of ourselves and each other.
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MACHINES
Technology
The technology transforming how we live and work.
Interactive
Explore & Engage
Interactive content designed to entertain and inspire
Find
CraftBook Guide
This guide is designed to help you find content available on the CraftBook Magazine website.
Learn
Personality Test
Taking this free to play Big Five Personality Test might help you to learn more about yourself.
Explore
Story Maker
Inspired by influential science fiction stories, your choices shape the journey and how it ends.
Build
Infographics
Drag and drop simulations. Assemble a mobile phone, mobile network and wind turbine.
Play
Games
Browser based games designed to entertain and test knowledge and problem solving skills.
Create
Virtual Gardener
Plant and grow to create a virtual garden. Find your Creative Gardener Profile and score.
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Digital Strategy Roadmap
Most small business owners don’t lack for ideas or advice regarding marketing their products or services online. They might be unsure of the sequence in which to carry out each step. If the target audience is clearly defined and a business follows a well planned roadmap, they are more likely to achieve their goals.
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Five Factor Copywriting
The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.
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