Email List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic traffic. Keyword research, providing…
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AI Guide For Small Businesses
It has been said that AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future.
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Navigating Complexity
CraftBook Magazine explores technology, business, creativity and society from a UK perspective. Written for people who are trying to understand and navigate our complex and rapidly changing world.
Editors’ Picks
The Art of Storytelling
Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we think about ourselves, each…
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Science Fiction Stories
Pushing the boundaries of imagination and creativity, science fiction can explore the potential impact of scientific and technological innovations on society and…
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Technology
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Technology
AI Guide For Small Businesses
It has been said that AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future.
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Artificial Intelligence
Artificial intelligence is a broad field and includes various technologies that can carry out tasks which previously required…
Prompt Engineering
We live in a highly competitive environment and many business owners are keen to find ways in which…
Business
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Business
Email List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic traffic. Keyword research, providing…
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Digital Strategy Roadmap
A digital strategy roadmap provides a high-level outline of your business vision, available resources, business goals and the…
Content Marketing Strategy For SMEs
Whether you run your own business, or manage the marketing for a business that you work for, developing…
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Twenty questions that test your knowledge of influential science fiction books and movies.
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Creativity
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Creativity
Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use…
Read moreThe Art of Storytelling
Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we…
Science Fiction Stories
Pushing the boundaries of imagination and creativity, science fiction can explore the potential impact of scientific and technological…
Society
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Society
Customer Personas
Applying an understanding the Five Factor Model can help when learning how to create customer personas for use in copywriting. As part…
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AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of…
Cognitive Thinking Skills and AI
The idea that we can only know what we think was expressed by Rene Descartes in the phrase…