CraftBook - Creating Stories
Stories shape our perception of individuals, organisations and the products and services that compete for our attention. As a technology copywriter, I can craft text that tells an engaging story about the products or services a business sells.
The CraftBook website features examples of my writing, including articles, a quiz, personality test and free eBook. They reflect my interest in technology and the relevance of the Arts and Crafts Movement to sustainable development.
I can write content, such as website copy, blog posts, email newsletters and email funnels, that will resonate with a consumer or business audience. This could help a business to build customer relationships and increase sales.
eBook Content
An eBook featuring products or services that your business sells and the benefits they offer, could increase engagement and sales among new and existing customers.
Whether viewed as an opportunity or a threat, artificial intelligence is transforming our lives. Creative Intelligence explores the nature of human creativity and machine intelligence. This free eBook can be downloaded in file formats suitable for reading on Apple, Android or Kindle devices.
Please contact me if you are interested in hiring me to write an eBook for your business.
Quiz Content
A quiz related to products or services that a business sells, along with content which visitors can read to find answers to the questions, could increase website engagement.
Technology has influenced and been influenced by science fiction. The Craft Book Quiz consists of twenty questions that will test your knowledge of science-fiction books and movies. You can find the answers to the questions by reading the books, movies and mythology sections.
Please contact me to enquire about hiring me to create a quiz and related content for your website.
Personality Test
Popular with people who want to learn more about themselves, or find a suitable career, a personality test could also be used to create realistic characters when writing stories, or developing marketing personas.
Based upon The Big Five Personality Traits Test, this test measures openness, conscientiousness, extroversion, agreeableness and neuroticism. Similar tests could be used in a business context, with questions and answers suited to particular requirements, such as onboarding and learning resources.
Please contact me regarding hiring me to develop a test designed for your business website.
Writing Articles
Within these articles I explore technology and related topics. I have a background in the technology sector, which enables me to write in a manner that is clear, concise and appropriate for the target audience of a business selling technology products or services.
Artificial Stupidity explores the use of artificial intelligence and robotics and the possible impact of such technology upon upon how we live and work.
While some people believe AI will become sentient and surpass human intelligence and creativity, others believe they will remain no more than unthinking machines. However, we should also be concerned about the rise of machines that appear sentient, but are not. Read more..
Predicting The Future is something that many people across the centuries have attempted to do. Movies and books have portrayed our future in various ways and the world we live in today would have appeared like science-fiction to previous generations.
Technology is transforming our human story in ways that are difficult to predict. However, considering where we might be going could help us to steer a path towards a better future. Read more..