Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use…
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Featured
Technology
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and worried about our future.
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Navigating Complexity
CraftBook Magazine explores technology, creativity, business and society from a UK perspective. Written by and for people trying to understand and navigate our complex and rapidly changing world.
Editors’ Picks
Email List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic traffic. Keyword research, providing…
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AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of accumulated human knowledge and…
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Technology
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Technology
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and worried about our future.
Read more
Sustainable Technology
Written in the style of a white paper, this article explores the use of sustainable technology in response…
How To Build a Website
How effective is your content marketing strategy? Are you worried that potential customers might not find your business…
Business
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Business
Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use…
Read moreEmail List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic…
Digital Strategy Roadmap
A digital strategy roadmap provides a high-level outline of your business vision, available resources, business goals and the…
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Ask questions about technology, creativity and the CraftBook Magazine website.
Awareness
Personality Test
Discover your Big Five Personality profile. It might help you to learn more about yourself.
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Sci-Fi Quiz
Twenty questions that test your knowledge of influential science fiction books and movies.
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Infographics
Drag and drop simulations. Assemble a mobile phone and a mobile network.
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Games
Browser based games designed to entertain and test knowledge and problem solving skills.
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Free eBook
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Creativity
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Creativity
The Art of Storytelling
Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we think about ourselves, each…
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What Is Good Design?
Every day we encounter many different products and services, each designed to serve a particular purpose. Performance, usability…
Society
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Society
AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of accumulated human knowledge and…
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Cognitive Thinking Skills and AI
The idea that we can only know what we think was expressed by Rene Descartes in the phrase…
Mythological Stories
During prehistory our ancestors lived as hunter gatherers. They had a close relationship with the natural world. Prior…