Technology · Creativity · Business · Society
Technology has for millennia shaped human society, but the rate of change is leaving many people feeling uncertain about their future. The Arts and Crafts Movement emerged in response to nineteenth century industrialisation, but might help us to find solutions for some twenty-first century issues.
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CraftBook Magazine features interactive content and articles that explore the past, present and possible futures shaping our world.
Many website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
Read moreA technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Read moreGovernments and organisations have promoted net zero policies. National grids might not meet current or projected future demand. Wind and solar are growing, but when the sun sets and the wind drops the power must continue to flow. The transition to sustainable energy generation, storage and transmission has many challenges, but there are also opportunities.
Read moreInteractive content designed to entertain and inspire
This guide is designed to help you find content available on the CraftBook Magazine website.
Taking this free to play Big Five Personality Test might help you to learn more about yourself.
Inspired by influential science fiction stories, your choices shape the journey and how it ends.
Drag and drop simulations. Assemble a mobile phone, mobile network and wind turbine.
Browser based games designed to entertain and test knowledge and problem solving skills.
Plant and grow to create a virtual garden. Find your Creative Gardener Profile and score.
It has been said AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future. This guide provides a road map that could help small businesses achieve their goals.
Read moreArtificial intelligence emerged within research labs, from where during recent years it moved into the mainstream. Reported capabilities of AI have increased across a range of tasks that previously required human knowledge and skills. At the same time AI has become more controversial, as concerns grow regarding its impact on issues such as the environment and employment.
Traditionally software engineers used code when instructing computers to run processes and deliver an output. Widespread use of Large Language Models (LLMs) has enabled people to communicate with AI using language they use to communicate with each other. The quality of instructions influences the output, leading to the emergence of prompt engineering. This article looks at the writing of prompts and includes examples.
In a competitive market it is increasingly difficult to attract the awareness and engage the interest of potential customers. Effective communication, using good copywriting services as part of a content marketing strategy, can help a business highlight the benefits of what they sell. Doing so in a manner that appeals to their target audience's preferences can motivate customers to buy a product or service.
Read moreMany website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
Most small business owners don’t lack for ideas or advice from others regarding marketing of their products or services online. However, they are often unsure of the best order in which to carry out each step. If the target audience is clearly defined and a business follows a well planned roadmap, they are more likely to achieve their business goals.
Technical writing and copywriting can both help a business sell their products and services, but they each serve a different purpose. This article describes the use of technical writing to describe features and how a thing works, while using technical copywriting to highlight benefits, such as reducing costs, saving or improving usability.
Famous quotes that have lasted across time did so because people found value in them. The words of leaders, artist, philosophers and unknown individuals of long ago can reach across the centuries, resonating with us today as strongly as they did when first spoken. These examples might help you to find inspiration and motivation in your own life and work.
Technology has for millennia shaped human society, but the rate of change is leaving many people feeling uncertain about their future. The Arts and Crafts Movement emerged in response to nineteenth century industrialisation, but might help us to find solutions for some twenty-first century issues.
Read moreDoes free will exist? Are events predetermined? Can machines become self-aware? Are emotions essential for decision making? How does biology shape behaviour? What will be the impact of AI on human society? Issues raised by such questions are central to what it means to be human at a time when artificial intelligence and robotics are becoming increasingly powerful.
Writing for generic customers is writing for nobody. Real people have dominant characteristics, personal preferences and a way of perceiving and engaging with the world. Applying an understanding of the Five Factor Model personality types can help a business to engage more effectively with their target audience through the various forms of communication they use to reach them.
