Technology

Most business owners are managing a mix of rising costs, changing regulations, unpredictable markets and the need to deliver products and services customers want. Artificial intelligence can feel like yet another technological wave demanding attention and resources, but it is of concern not only to large companies with specialist teams and large IT budgets, but also small and medium sized enterprises (SMEs). This article provides an introduction to the practical use of AI by SMEs, to help them benefit from the potential of AI and achieve measurable goals.
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AI Guide For Small BusinessesRead More »

Written in the style of a white paper, this article explores the use of sustainable technology in response to concerns regarding the impact of industrial development on the natural world. A white paper can be used to present logically organised information, explore a complex topic, highlight issues and suggest solutions. In addition to addressing customer questions, the audience for a white paper might include regulators, journalists, business partners, employees, investors and other stakeholders. They can be used to raise awareness of a product or service, by providing relevant information to the target audience, or as a marketing tool which might generate leads and sales. …

Sustainable TechnologyRead More »

How effective is your content marketing strategy? Are you worried that potential customers might not find your business when searching online? As a business owner you can invest time and money into learning how to build a website, so that customers will find you and buy your products or services. You want to be found in the search results for your keywords. You want the content that people find to be engaging and motivate them to follow your calls to action.
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How To Build a WebsiteRead More »

Artificial intelligence (AI) has been researched for decades and in recent years used within applications such as social media algorithms and autonomous systems. However, wide spread availability of generative artificial intelligence, on platforms such as ChatGPT and DALL-E, has enabled millions of people to experience their first direct interaction with AI. In this article I look at some of the key elements of generative artificial intelligence and compare popular Generative AI platforms.
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Generative Artificial IntelligenceRead More »

We live in a highly competitive environment and many business owners are keen to find ways in which artificial intelligence can boost productivity, reduce costs and increase profits. For example, AI can assist with drafting reports, writing proposals, social media posts and emails, or researching and planning marketing strategies. Some organisations are developing their own AI business strategy, but many people feel intimidated by the terminology used in relation to AI and assume that in depth knowledge of the technology is required to integrate AI with their business processes. Below is a description of prompt engineering, advice on how to write AI prompts and 20 prompt engineering examples, some of which you might find useful.
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Prompt EngineeringRead More »

Artificial intelligence is a broad field and includes various technologies that can carry out tasks which previously required human cognition. AI uses techniques such as rules based systems and decision trees, to manage tasks ranging from text, image and audio generation, to image recognition and controlling machines. In this article I briefly look at the use of AI in business and industry, the possible economic and social impact of AI and what the future of AI might look like.
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Increasing use of AI search has led to a significant decline in the organic traffic received by many websites, reducing leads and sales. Traditional search delivers multiple results, while artificial intelligence powered search can provide one answer that AI determines is the best available response to a user question or request. Reducing the need for people to visit web pages might be convenient for users, but content creators and SEO professionals are presented with a challenge. When planning a digital strategy roadmap, the potential impact of AI search should be considered.
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SEO and The Rise of AI SearchRead More »

Across the world governments have pledged to reduce carbon emissions and put measures in place to support green technology initiatives. However, at the same time there is increasing demand for electricity generation and distribution across grids that are being pushed to capacity. There are many green technology opportunities and challenges in building a future with sustainable technology. Getting there will involve some difficult decisions being made.
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Green Technology Opportunities and ChallengesRead More »