Artificial intelligence (AI) has been researched for decades and in recent years used within business applications, such as social media algorithms. Availability of generative AI, on platforms such as ChatGPT and DALL-E, has enabled millions of people to experience their first direct interaction with AI. Generative Artificial Intelligence explores key concepts in AI and the possible economic and social consequences of its widespread adoption.Continue reading →

Across the world governments have pledged to reduce carbon emissions and put measures in place to support green technology initiatives. However, at the same time there is increasing demand for electricity generation and distribution across grids that are being pushed to capacity. There are both opportunities and challenges in the transition to a more sustainable future. Getting there will involve some difficult decisions being made.Continue reading →

Since ancient times people have attempted to predict the future, but where they sought answers from mystical sources, we can apply the scientific method. Predicting the future has also appeared within works of fiction. For example, in Foundation, written by Isaac Asimov, psychohistory was used as a method for predicting large scale future events, by combining an analysis of history, sociology and mathematics.Continue reading →

Effective technology copywriting requires an understanding of the products or services being marketed, the goals of the client business and the needs and wants of their customers. Content that attracts the attention and interest of the target audience can help a business to stand out from their competitors. Relevant market research and customer research data will assist the copywriting process, as can applying an understanding of digital marketing and storytelling. Copywriting that is engaging and persuasive, can help a business to generate more leads and sales.Continue reading →

The growing power of artificial intelligence (AI) is viewed by some as an opportunity. However, many people are concerned about the possible impact of AI on their future employment prospects. Most sectors of the economy are already, or likely soon will be, affected and the increasing use of AI could change the nature of work for millions of people. In this blog post I look at why AI will not replace human copywriters, although as with workers in many fields, they will face pressures to which they will need to adapt.Continue reading →

I have written this blog post in the style of a white paper, which could be used to present logically organised information in order to explore a complex topic, highlight issues and suggest solutions. White papers can be used in a sales and marketing context to present research backed findings and look at the benefits of a product or service that a business sells. In addition to addressing the needs of potential customers, the audience for a white paper might include journalists, investors, business partners and other stakeholders. They could be used to raise awareness of products or services sold by a business, by providing information of interest to the target audience, which might generate leads and sales.Continue reading →

Digital marketing involves promoting products and services online using digital technology, in order to engage potential customers in a manner that generates leads and sales. Typically driven by data, digital marketing campaigns can employ content marketing, frequently in the form of text, but also using static or moving images and audio. Technology copywriting is used by businesses to raise awareness of their products and services, promote their brand to the target audience and motivate customers towards an action, such as buying what is being sold. Continue reading →

There is widespread discussion regarding the potential impact upon how we live and work of increasing use of artificial intelligence (AI) and robotics. Some people envision a utopian future, in which AI delivers a world of freedom and plenty, but others fear a dystopian nightmare. The Arts and Crafts Movement emerged in the United Kingdom during a time of rapid industrialisation and social upheaval. We might be able to learn something from the movement that could help us to navigate our own period of rapid change.Continue reading →

Each day we encounter products and services that at some point were designed to serve a particular purpose. In addition to performing as required, people appreciate the aesthetic qualities of a product or service and prefer to use things that are easy to understand. Most businesses also recognise the value of good design and want to provide customers with a good user experience. Therefore, it is reasonable to ask why too often we experience poor design, in relation to usability, aesthetics, performance and reliability.Continue reading →