Smartphone Interactive Infographic

Assembling The Smartphone
1. Tap on the ‘Battery’ (component 1). 2. Tap on the phone, to place the ‘Battery’ in the casing. 3. Tap on each component and then the phone, in the sequence; motherboard, charging port, rear camera, front camera, speaker and finally the display screen. 4. Selecting an in place component will display relevant details within an information panel (visible on larger screen devices).

Using Interactive Infographics In Content Marketing

Interactive Product Simulations
The smartphone interactive infographic is for a fictional device and uses details that are generic, but realistic, rather than from a specific model manufactured and sold by a particular company. The mobile network infographic provides an overview of elements involved in mobile communication. Although these examples are provided for entertainment purposes, the use of such interactive infographics can be of practical value to a business in the marketing and selling of their products.

Benefits of Interactive Infographics
Technology businesses frequently sell complex manufactured goods, such as industrial equipment or domestic appliances. The process of assembling parts into a completed product could help customers better understand key features and highlight benefits. Interactive graphics can inform and educate potential customers about products, generating increased engagement, leads and sales.

Static vs Interactive Content
Products marketed and sold online lack the physical element of the in-store experience. Well written text and suitable photographs or diagrams can describe and illustrate a product. The use of animation and video can increase understanding. However, interacting with a product simulation can provide a greater sense of personal agency. Interactive, rather than passive, content can support and enhance the effectiveness of technology copywriting.

Mobile Network Interactive Infographic

Assembling The Mobile Network:
1. Tap on the ‘Core network’. 2. Tap on the network diagram, to put in place the ‘Core network’. 3. Tap on each of the remaining parts and then the network diagram in the sequence; Databases and control, Switching systems, Backhaul network, Base station, Radio spectrum and finally the Mobile phone. You can also drag and drop each component onto the infographic and it will snap into place. Selecting an in place part of the network will display relevant details within an information panel (visible on larger screen devices).

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