Copywriting Portfolio

My portfolio features examples of my copywriting, including samples I have written for fictional technology businesses.

Technology Copywriting Portfolio

Please contact me for a quote to write content for your business.

Copywriting Content Types

A digital marketing strategy can use different content types to tell stories about a business featuring relatable narratives and characters. This can increase awareness of and interest in products and services, generating customer leads and sales.

Blog Posts

The purpose of a business blog is to attract and engage visitors, by regularly posting content that appeals to their target audience.

Blog posts can build awareness of your business brand, by helping potential customers find answers to questions and solutions to issues. The content subject matter and writing style of blog posts could be informed by the gathering of customer data using surveys designed to better understand audience interests and preferences. I wrote this blog post about Generative Artificial Intelligence to look at some of the key concepts and tools used in AI and economic and social consequences that might result from its use. View Blog Post Example

Landing Pages

Website landing pages are designed for a specific purpose, such as promoting subscriptions to lead magnets, or sales conversion, using clear calls to action (CTAs).

I wrote this sample website landing page for fictional software company B2GrowSocialCRM. They sell customer relationship management (CRM) software to small and medium sized enterprises. The landing page content highlights key benefits to a business of using tools available with the CRM. A/B testing can be used to compare the effectiveness of different landing page strategies. View Landing Page Example

Email Sales Funnels

An email sales funnel is a sequence of emails that can be used by a business to nurture customer leads, build trust and convert leads into sales. .

I wrote this sample email sales funnel for fictional B2B (business to business) company Cloud9TechUK. They sell cloud services to small and medium sized enterprises and want to attract new clients and retain existing clients. The email sequence sample begins with a welcome message, which is followed by a lead development email, sales conversion email and re-engagement emails for inactive users. Messaging can be designed to signpost the customer journey. View Email Sales Funnel Example

Email Newsletters

An email newsletter sent to subscribers can increase customer engagement, by sharing content that engages customer interest, drives traffic and helps to increase sales. .

I wrote this sample email newsletter for fictional cybersecurity company SecureITCyberUK. The newsletter highlights key security issues to be aware of and the services they provide to their clients. Offering a free newsletter subscription, in return for an email address, can be an effective way of building an email marketing list. Different versions of newsletters could be sent to new and existing clients, to encourage engagement and either attract or retain clients. View Email Newsletter Example

Case Studies

A case study is an analysis of a real-life situation that demonstrates the use of a product or service by a business to address problems and achieve goals,

I wrote this sample case study for fictional B2B technology company RetailCoachingLMS. They sell a learning management system (LMS) to retail retail businesses. The case study looks at fictional electrical goods retailer TechWorldElectrics, which uses the LMS to onboard and train their employees. The case study highlights benefits of using the LMS. View Case Study Example

White Papers

A white paper can highlight issues, provide solutions, establish expertise and present insights and perspectives intended to inform and persuade decision makers.

I wrote this sustainable technology article, in the style of a white paper, to look at the use of cloud computing, the Internet of Things (IoT) and artificial intelligence (AI). In a B2B context white papers can be a form of content marketing used by a business to raise their profile, by engaging the interest of their target audience. I created a sustainable technology quiz, the answers to which can be found by reading this article. View White Paper Example