Writing can help us to think more clearly and express ideas in terms others will understand, particularly when drawing upon personal experience. For example, by completing each stage required to create something of value to other people. Applying awareness of human behaviour and story telling can help a business communicate in a way that attracts customer interest.
Writing for generic customers is writing for nobody. Real people have dominant characteristics, preferences and a way of perceiving and engaging with the world. Applying an understanding of the Five Factor Model could help a business engage more effectively with their target audience through various forms of communication.
A technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Traditionally software engineers wrote instructions in the form of code to run processes. Widespread use of Large Language Models (LLMs) enabled people to communicate with AI using human language prompts rather than code. The prompt quality determines the output, leading to the emergence of prompt engineering.
The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.
Technology copywriting sits between two people, an engineer describing what a product or service does and a customer who wants a problem solved. The objective is to translate technical language, so that it can be easily understood by potential customers and persuade them that it will deliver the desired solution.
Five personality traits, measured on a scale from low to high, can explain many expects of human behaviour. Life choices, such as who people prefer to spend time with and products or services they buy, can be shaped by Five Factor Model traits. Applying the framework might help business owners better predict customer behaviour.
