It has been said AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future. This guide provides a road map that could help small businesses achieve their goals.
Many website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
Most small business owners don’t lack for ideas or advice from others regarding marketing of their products or services online. However, they are often unsure of the best order in which to carry out each step. If the target audience is clearly defined and a business follows a well planned roadmap, they are more likely to achieve their business goals.
Writing for generic customers is writing for nobody. Real people have dominant characteristics, personal preferences and a way of perceiving and engaging with the world. Applying an understanding of the Five Factor Model personality types can help a business to engage more effectively with their target audience through the various forms of communication they use to reach them.
Search engines are sending fewer people to many websites. Increasingly, AI will answer questions without users needing to visit the webpages that contained the information. For any business that has spent years building organic traffic, this can have devastating consequences. Learning how to use schema markup might help a business keep traffic coming to their site.
Most small businesses use a mix of different content marketing material in their attempt to reach and engage with current and potential customers. From blog posts, to case studies and email newsletters, this article explores the building of a plan designed to use them together in a comprehensive strategy. It includes how to guides looking at different content types.
The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.
Technology copywriting sits between two people, an engineer describing what a product or service does and a customer who wants a problem solved. The aim is to translate technical language, so that it is easily understood and persuades customers that it will deliver the desired solution. This article describes what good technology copy requires, with examples.
The acronym AIDA stands for awareness, interest, desire and action. It is more than a century old, but the journey it describes hasn't changed. The aim is to use content that will raise awareness, engage interest, stimulate desire and lead to an action, such as completing a purchase. Content should be suitable for each stage of the process.
Many large companies have AI strategy teams. Most small businesses have a founder, a bookkeeper and a vague sense they should be doing something with AI. However, while they might lack the resources of larger competitors, small businesses can often adapt more quickly to changing conditions. Following an effective strategy could enable them to benefit from opportunities they identify.
