Technology · Creativity · Business · Society
3 articles
Many website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
A technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
The promise of the open web to individuals and businesses was that by creating good content and attracting traffic they could earn a living online. The rise of AI search is changing this, by harvesting content and keeping the traffic. However, fewer humans motivated to create could lead to less original content.
