#editors-pick

Articles tagged: editors-pick

3 articles

Business

Digital Strategy Roadmap

Most small business owners don’t lack for ideas or advice regarding marketing their products or services online. They might be unsure of the sequence in which to carry out each step. If the target audience is clearly defined and a business follows a well planned roadmap, they are more likely to achieve their goals.

Communication

Five Factor Copywriting

The same product, written different ways for different content types and within each, five distinct versions for five different personality types. A long read that looks at landing pages, newsletters, case studies, eBooks and white papers, this article explores copywriting the reader will feel was written for them.