Category

Business

Business

Digital Marketing For SMEs

Generations of small business owners competed against larger rivals with print and broadcast media budgets they could not match. The Internet was promised as a new more democratic place that would level the playing field and in many ways it has. However, successful digital marketing can be a challenge for SMEs trying to reach their target audience.

Business

How To Build a Website

Business websites are often built in the wrong order; design first and content squeezed in afterwards, followed by a scramble to work out why nobody can find them online or easily navigate their site. Planning a website project in the correct sequence and understanding elements such as wireframes can deliver more targeted traffic and audience engagement.