An analysis of email sales funnels, this article includes an example written for a fictional cloud-services business. The example emails, include the welcome, the nurture, the conversion offer and the re-engagement prompt for customers who have stopped engaging. Each email includes an example of what to say, when to send it and psychology that can be employed to increase its effectiveness.
Five personality traits, measured on a scale from low to high, can explain a surprising amount of why people behave as they do. Life choices, favourite hobbies, who they choose to spend time with, preferences for products or services, can all be shaped by their Five Factor Model traits. Applying the framework might help you to learn how to better understand human behaviour.
Business websites are often built in the wrong order; design first and content squeezed in afterwards, followed by a scramble to work out why nobody can find them online or easily navigate their site. Planning a website project in the correct sequence and understanding elements such as wireframes can deliver more targeted traffic and audience engagement.
Technology is frequently sold as a tool for saving the planet, by solving many of the most pressing problems confront us. However, technology often consumes huge amount of of electricity. This article looks at different sides of the issues around using technology such as smart grids and precision farming, against the costs associated with their power demand.
Science-fiction movies can both entertain and push the limits of understanding, free from many of the constraints that are applied to contemporary or historical movies. They have portrayed fictional worlds set in our possible future, some utopian, but many dystopian. The characters, situations, science and technology depicted in movies has inspired and been inspired by real people, events, discoveries and inventions.
Within fictional worlds, science fiction authors have explored many of the issues that concern us today. Free from constraints of everyday life, they have described possible futures, both utopian and dystopian. Their stories have helped people to escape from reality, better comprehend the rapid change taking place around them, and even inspired development the futuristic technologies the authors imagined.
Long before writing, our ancestors wove what they learned about the world into stories, which often featured gods, heroes and monsters within heroes journeys. We might think modern civilisation has moved beyond such primitive stories, but themes they explore often appear within our book, movies and television shows. The myths are still with us, shaping the texture of our world.
Good design, such as comfortable furniture, easy to understand technology or a user friendly website, is often not noticed. By contrast poorly designed products or services stand out because they get in the way of us achieving a desired objective. Understanding features of good design could help you to identify it in your own work and that of others.
Beginning in Britain during the eighteenth century and developing through the nineteenth century, the Industrial Revolution led millions of former agricultural workers to seek employment in rapidly growing industrial cities. Parallels have been drawn with widespread concerns today regarding the impact on society of AI and robotics, leading some to ask what we can learn from the experiences of people who lived though that period.
