Portfolio
Within this page I have included links to some of my technology related blog posts. There are also links to samples that demonstrate my approach to the writing of copy for email sales funnels and white papers.
Blog Posts
Artificial Stupidity
Some people claim that AI will become sentient and surpass human intelligence and creativity, while others believe it will remain an unthinking machine. However, we should be concerned about the rise of machines that appear to be sentient, but are not. Artificial Stupidity considers this issue, as individuals and society become increasingly dependent upon the use of artificial intelligence, both within their personal and working lives. I consider some of the issues that could arise and how both individuals and wider society might respond. Read more..
Predicting The Future
Throughout human history, Predicting The Future has been attempted by people who wanted to be better prepared or hoped to gain an advantage. Predictions are generally inaccurate, due to the many factors not accounted for. However, considering possible consequences of current events could help us to steer a path towards a better future. For example, our world would have seemed like science-fiction to previous generations, but movies and books set in an imagined future can provide a narrative framework that helps people to adapt to change. Read more..
The Simplicity of Good Design
The success of a product or service will depend upon factors including; market size, competition, pricing, alignment with customer needs and desires and an effective marketing strategy. The decision to purchase a product or service is also influenced by customer perception of design quality, in terms of functionality, usability, reliability and aesthetic appeal. Most of us recognise good design when we encounter it, yet too often poor design negatively impacts user experience. The Simplicity of Good Design explores why it is difficult to achieve. Read more..
Email Sales Funnels
Within marketing, the acronym AIDA refers to a model used for the sales process involving the stages of attention, interest, desire and action. Email sales funnels are designed to guide potential customers from awareness to the action of making a purchase. In previous roles I used email sales funnels as part of a content marketing strategy, but in this sample I refer to a fictional B2B (business to business) company called Cloud9TechUK, that sells cloud services.
White Papers
The purpose of a white paper is to provide concise details on a topic, that will enable the readers to better understand relevant concepts, issues and proposed solutions. Widely used in a B2B context, they can serve as a form of content marketing used by a business to engage the interest of their target audience. In this sample sustainable technology white paper I look at issues relating to the deployment of cloud computing, the Internet of Things (IoT) and artificial intelligence (AI), as part of a move towards a more sustainable society.